What I've Learned From Reviewing Thousands of Trademark Applications
After reviewing and filing thousands of trademark applications over the course of my career, I've noticed something interesting.
August 10, 2026
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From the Blog
Five Questions I Wish Every Founder Asked Before Picking a Brand Name
Choosing a brand name is one of the most exciting parts of starting a business. It's also one of the decisions that can be the most expensive to undo.
August 10, 2026
What Is a Trademark Audit (And Why Your Business Should Get One)?
A trademark audit is a comprehensive review of your company's trademarks, branding assets, and intellectual property strategy. Think of it as a health checkup for your brand.
June 23, 2026
10 Trademark Mistakes I See Founders Make (After Reviewing Thousands of Brands)
Over the years, I've noticed the same mistakes appear again and again. The good news? Most of them are entirely preventable.
June 23, 2026
Why Having the Right Trademark Counsel Is Important
You don't build a brand by filing paperwork. You build it by creating something people remember, trust, and emotionally connect to. Here's why the right counsel matters.
May 23, 2026