Trademark FAQs

Clear answers for the next conversation.

General information to help you prepare—not legal advice for a particular situation.

Natalie Nguyen, founder of Prolumis Legal
Do I need a trademark before I launch?

Not every business needs to file before launch, but it is wise to assess the name and possible conflicts before investing heavily in branding, marketing, packaging, or a website.

Does forming an LLC protect my business name?

Forming an LLC is different from obtaining trademark rights. A business-entity name may be available at the state level while a similar brand still creates trademark risk.

What does a trademark search look for?

A meaningful search considers more than exact matches. Similar wording, sound, meaning, commercial impression, and related goods or services can all matter.

Should I protect the words or the logo first?

The right filing strategy depends on how the brand is used and what customers recognize. In many cases, the words customers use to find a business deserve particular attention.

What are trademark classes?

Trademark filings identify the goods or services connected to a brand. Those categories are commonly called classes, and they help define the scope of a filing.

How long does a trademark application take?

Timing varies based on the application, the USPTO’s workload, and whether issues arise during examination. A consultation can help set expectations for a particular mark and filing plan.

What is an Office Action?

An Office Action is a written communication from the USPTO that raises a question, requirement, or refusal. The right response depends on the specific issue and deadline.

Is the free Scorecard a legal opinion?

No. The Scorecard is a high-level informational snapshot based on non-confidential answers. It is not legal advice, a clearance opinion, or a comprehensive trademark analysis.

Can Prolumis help after registration?

Yes. Support can include maintenance planning, new filings as a business grows, portfolio review, licensing, and evaluating infringement or enforcement concerns.

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