Insights

Thoughtful guidance for building valuable brands.

Start with clear educational information, then talk with an attorney about how the principles may apply to your situation.

Brand naming

Five Questions to Ask Before Picking a Brand Name

Five strategic questions to consider before investing in a new brand name.

Attorney insight

Six lessons about building proactive strategies around the business behind the brand.

Trademark strategy

Common, preventable mistakes founders make while building and growing brands.

Portfolio strategy

How an audit can identify portfolio gaps, deadlines, risks, and opportunities.

Choosing counsel

Why effective counsel connects legal protection with long-term brand strategy.